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Friday, May 25, 2018

Our Logo

Logo_HCCE_RGB--150ppiOur logo and corporate image design has been inspired by the Meander or as it is best known the Greek key. The meander in the Hellenic tradition symbolizes the Infinity, the Eternity and the Continuity. It is also a sign of Unification and Victory.

One of the first things that remarks a Greek visiting China is the omnipresence of the Meander in most public and historical buildings. Actually the meander design in China, called the Yunwen, is a symbol of new life and abundance.

After some thought we decided that the ideals carried by the Symbol both in Greece and China, like abundance and continuity, are also ideals marking Entrepreneurship. They are also ideals that inspire us, like Unification and Victory. But the most decisive factor was that call it Meander or Yunwen we speak of a unique Symbol common in both Civilizations and familiar in both Communities.

We therefore decided to use it in our logo using the two colors that characterize our Countries: CHINA’s red and GREECE’s blue.

The free performance has been realized by SOMETHINK Creative Group Designers as a kind offer to our Center.

Here follows a short description of the design’s importance in the two Countries:

Greek key (commonly Meander) and Yunwen or Leiwen

From Wikipedia, the free encyclopedia


Meander pavement in the streets of Rhodes, Greece

A meander or meandros is a decorative border constructed from a continuous line, shaped into a repeated motif. Such a design is also called the Greek fret or Greek key design. On the one hand, the name “meander” recalls the twisting and turning path of the Maeander River in Asia Minor, and on the other hand, “the meander is the figure of a labyrinth in linear form”.

Meanders are common decorative elements in Greek art. In ancient Greece they appear in many architectural friezes, and in bands on the pottery of ancient Greece, from theGeometric Period onwards. The design is common to the present-day in classicizing architecture. They were among the most important symbols in ancient Greece; theysymbolized infinity and unity; many ancient Greek temples incorporated the sign of the meander. Greek vases, especially during their Geometric Period, were likely the genesis for the widespread use of meanders; alternatively, very ocean-like patterns of waves also appeared in the same format as meanders, which can also be thought of as the guillochepattern. The shield of Philip II of Macedon, conserved in the museum of Vergina, is decorated with multiple symbols of the meander.

mena ewew

However the meander is also a fundamental design motif in China known as Yunwen and leiwen:

Yunwen or Leiwen (Cloud and thunder pattern)

“Thunder” pattern appears in bands and as infill on Shang bronzes and many traditional buildings in and around China still bear geometric designs almost identical to meanders.  A repetitive ornamental pattern of lines winding in S-forms, connected opposed or separated, originally derived from pictographs of the Shang dynasty, representing clouds and rolling thunders, hence called the cloud and thunder pattern (yunwen and leiwen). The pattern symbolized life giving rain and the abundance it brought to farming people. It occurs in Chinese art from Neolithic time. Found on bronze vessels of the Zhou dynasty in China (c 1050-221 BC); on cocoon pottery vessels of the Han dynasty and from then on until today in various variants

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